Present in one house out of two, marble is the object of desire of 60% of Italians, especially for floors in the living room, bathroom and kitchen.The data emerge from the research commissioned by Marmomac, the international exhibition dedicated to stone.Beautiful, elegant, long-lasting, luxurious, natural, precious, expensive: these are the adjectives that Italians use to describe marble, a versatile material that can be used to cover floors and walls, but also to create furnishing elements such as tables and objects. decorative.This is what emerges from the EMG Different study, a research institute of Milan, which interviewed a representative sample of 2,000 Italians aged 30 and over between December 2021 and February 2022.The research was commissioned by Marmomac, the international exhibition dedicated to stone, design and technology, scheduled at Veronafiere from 27 to 30 September 2022.What is the environment in which marble is considered most suitable?The living room (50.1%), followed by the bathroom (46.3%) and the kitchen (42.5%).The survey shows that marble and natural stones are in second place (56.4%) among the most popular materials after ceramics (58.3%) and, subsequently, wood / parquet (44%), stoneware (33, 9%), terracotta (26.3%), cement (24%), laminate (19.6%) and PVC (18.9%).Floors (55%) are the intended use considered most suited to marble, followed by kitchen and bathroom tops (42.4%), stairs (39%), window sills (36.2%) and wall coverings ( 24.8%).Margraf Modulmarmo Maxi tiles are pre-polished and smooth, ready to lay and with rounded sides.Available in Bianco Carrara, Bianco Gioia, Calacatta, Bianco Statuario, Bianco Statuarietto marbles.www.margraf.itMarble is present in one out of two houses, even if many do not realize it, being widely used for window sills.Those who do not have this natural stone at home are interested (60%) and would like to have it.It is in the South and in the islands that the material is most used, being present in 62.4% of homes.As for the owners, the age is advanced: 66.8% are over 70 years old and 59.3% are in the 51-60 years range and people have been living in renovated houses for over a decade.Explosion of colors for Opus Allegro by Lithos Design, in marble with a triangular geometric design on a light base.Suitable for both floors and wall coverings, the slabs are in the large size 60 x 60 x H 1.8 cm.www.lithosdesign.com/itThose who have marble at home consider this material to be the best choice (8 out of 10 interviewees), and 45.8% say they added it when renovating the house, because it was not present.The percentage of "repentants of marble" is limited and, in 64% of cases, has no intention of replacing it with other materials.The reasons for the dissatisfaction are due to personal taste, problems related to deterioration, delicacy and maintenance, issues on which a lack of information was found which, if possessed, can help the consumer in the use and maintenance of the material. .The lack of information on the material is an important factor, in fact many respondents (50.1%) recognize the value of the material but declare that they do not have enough information to purchase.The Statuary Marble of Sa.Ge.Van.Marmi is extracted from the Apuan Alps in Cava 102 - Calocara A and has a bright white background color, crossed by sinuous gray veins.Different formats available, in slabs, tiles or in sizes on request.www.sagevanmarmi.comArchitects, interior designers, shopkeepers, construction companies, retailers and marble workers play an important role in supporting the consumer in the choice of material, but they are not always a valid support.In particular, the role played by architects and interior designers is ambivalent who, while they are the first to recommend marble in their projects (30.6% of cases), are also at the top of the list of those who do not recommend it (33 , 9%).Those who bought the marble mainly turned to the marble worker (46.2%), followed by the floor / wall covering shop (17.6%) and the marble worker (35.8%) is always the main source of information on the material. , followed by the building materials shop (23.3%) and by the architect and interior designer (21.5%).“The research highlights a disconnect between the professionals and the consumer” commented Giovanni Mantovani, general manager of Veronafiere, “but at the same time it becomes an opportunity, marking the direction to follow.A coordinated communication strategy is needed at the supply chain level in which Marmomac can play the role of aggregator, providing companies, associations and operators with all the necessary tools: from market intelligence to the educational initiatives of its Academy and the international promotion of natural stone .The study also indicates that among the sources of consumer information, online channels have a strong potential to be explored to engage a younger audience.And with Marmomac Plus we already have the largest digital portal available to the global marble community “.