Fendi has opened a renovated 5,998sq ft boutique in Las Vegas at The Shops at Crystals, featuring women’s and men’s ready-to-wear, accessories and leather goods.

The timing should be good for Fendi with both domestic and international travellers flocking to Las Vegas, despite the uncertain economy. Not only are the casinos getting a lot of traffic, but convention calendars are booking up. Currently there are three Fendi stores in Las Vegas at Crystals, Caesars and Bellagio. The company plans to open a fourth location in Vegas in the Wynn in November.

At the new store, the house’s signature FF motif is emblazoned on a white plaster over a metal canopy on the facade of the boutique. The interior features Fendi’s codes and traditions with touches of marble and metal, paired with plush carpeting. Arabescato Vagli marble is reminiscent of the architecture of Roman churches, creating a grand atmosphere evident on the floors and columns.

Glass walls serve as a focus area in the centre of the boutique, imitating the movement of water, which recalls Roman fountains. Opposing glass walls lead to a private Fendi lounge decorated with a luminous ceiling. The lounge offers privacy via ivory curtains. Marble flooring and stainless-steel elements continue throughout the lounge area, as the space is adorned with vibrant pink stools.