The Concreto collection by Lea Ceramiche, signed by the designer and architect Fabio Novembre embellishes the restyling of the Milanese flagship store of NatuzziAuthor restyling for the Natuzzi flagship store in via Durini Milan: Fabio Novembre signs the architectural project of the entire exhibition space, recalling the Mediterranean roots that unite the architect and the family that owns the brand.The new retail concept is in fact inspired by Puglia and plastically interprets its culture, its colors, the values ​​of hospitality and sharing that distinguish the region.The fulcrum of the project is the large double-height hall animated by the typical lights of the traditional Apulian square parties: a place for socializing and relationships, the space becomes an ideal gallery to present the new collections together with the best sellers and the most iconic pieces of Natuzzi.The "square" also hosts a multifunctional lounge for meetings with customers and for the virtual 3D experience;different environments, connected to each other, branch off from the central area giving rise to four spaces dedicated to the living area and three to the total living proposals.All the materials and the chromatic choices complete and blend perfectly with the architectural project, recalling in the details the enveloping and relaxed atmosphere of the Mediterranean.For the floors, for example, Concreto designed by Fabio Novembre for Lea Ceramiche was chosen, the porcelain stoneware collection supplied here in the Extra Light color: warm and enveloping, it welcomes and radiates light, enhancing every single piece of furniture as in a theatrical scene.“With Natuzzi we wanted to tell Puglia to an international audience.To achieve this goal, however, there was a need for partners who would allow suggestions of tradition with contemporary products.The choice naturally fell on our Concreto designed for Lea Ceramiche ”, says the designer.The large 90x90cm modules expand the boundaries of space, revealing the intrinsic characteristics of the material with its hinted graphic hatches in a continuous dialogue with the architectural elements and accessories by Natuzzi.Concreto, in its slim Slimtech version, also covers stairs, a sartorial use of thin slabs which, with only 6mm thickness and large formats, allow infinite applications and possibilities.Large slabs of Delight Calacatta Oro, also by Lea Ceramiche, also cover the bar counter in the lounge area: in the imposing 120x260cm format, the modules reproduce the most refined and appreciated marble essence in the world, the golden veins of different intensities from the pure white background radiate a soft and enveloping light, making a piece of furniture part of the whole.In addition to the aesthetic and technical qualities, all Lea Ceramiche materials are highly sustainable and characterized by Protect antibacterial protection, for hygiene that is always safe and long-lasting.Frequency: 6 issues per year for ItalyIlbagnonews is a publication of DBInformation Spa VAT 09293820156 |Business Center - Strada 4, Palazzo A, Scala 2 - 20057 Assago (MI)