FILMS: EDITION Presents Tampa The Urban Renaissance The Wellness Pioneer The Progressive SceneTAMPA, Fla.–(BUSINESS WIRE)–Unlike other cities that operate 24 hours a day, Tampa has always flown very quietly and confidently under the radar.Its discreet and simple lifestyle conveys an authenticity and realism that, as its citizens proudly assure, distinguishes it from all other large cities.But given its growing reputation as a culinary hub, world-class shopping, a collection of fine museums, a progressive nightlife scene, and unrivaled sports teams, including the recent Stanley Cup and Super Bowl champions, it's clear that Tampa's time has come, along with a transformative masterpiece that will change the city's own momentum and move its downtown to a new location.To cement the city's maturity and position as a gateway to South Florida, Water Street Tampa, a stunning $3.5 billion urban mixed-use expansion project, led by Strategic Property Partners, a partnership, has been unveiled. between Cascade Investment LLC and Tampa Bay Lightning owner Jeff Vinik.A true pioneer and visionary who has become a benchmark for the future of cities around the world, Water Street Tampa has not only revitalized the destination, but has intelligently shifted its focus and transformed the way people live. , work and breathe in Tampa.The arrival of the Tampa EDITION adds another boost to the city's rise and cements the EDITION brand's ability to land in the right place at the right time.The jewel in the crown of Water Street Tampa, the five-star hotel and residences were conceived and created by Ian Schrager in collaboration with Marriott International."I haven't always had the opportunity to work on a project that will completely transform the core and momentum of a great city like Tampa to be even greater," said Ian Schrager, the visionary pioneer of the boutique hotel concept and creator of EDITION.“I call it urban sprawl rather than urban renewal, and it serves as a model to illustrate how cities will transform and evolve in the future.Its scale is mind-boggling and we are very happy to be here and to be a part of it."Reminiscent of Stockholm and other highly livable European and Scandinavian port cities that combine the best of a metropolitan city with life by the sea and proximity to the water, the Water Street Tampa neighborhood will double the square footage of downtown Tampa when completed .With more than 9 million square meters, the neighborhood has been built around well-being, connectivity, walkability and sustainability, placing its residents at the center of a balanced urban experience with resplendent views of the waterfront, green spaces of public access, world-class restaurants and shops, cultural attractions, entertainment venues, residences and offices.Added Schrager, “Water Street Tampa has new hotel, retail, restaurant, workplace and residential offerings on a scale that could potentially transform Tampa into a 24-hour international gateway for all of Central and South America. Florida, one of the most thriving states in the country.The Tampa EDITION, as a cornerstone of this transformational project, sets a new benchmark as the city's first five-star experience, revealing an unparalleled level of sophistication, originality and design along with the personal, intimate and individual experience for which it is well-known EDITION brand.Designed, conceived and programmed by ISC Design Studio, in collaboration with Morris Adjmi Architects, Nichols Architects, Bonetti Kozerski Architects and Roman and Williams, the hotel is deeply rooted in the EDITION brand's strong sense of simplicity and refined style.The hotel has 26 stories, 172 rooms and 38 private residences, a rooftop terrace with a pool, an extensive spa and wellness center, a fitness center and seven bars and restaurants, including Chef John Fraser's award-winning one Michelin star.The hotel seamlessly blends the energy of a large metropolitan city with the sensibility of a warm-weather resort.“The design is simple and pure.There is nothing superfluous or gratuitous, not a wasted gesture," Schrager stressed.From the outside, the Tampa EDITION is a very attractive addition to the Water Street Tampa neighborhood, its combination of industrial elements, art deco-inspired curves, and lush greenery blending seamlessly into the organic, friendly, and laid-back spirit of the neighborhood .Defined by a vertical tower that houses the residences, with wraparound balconies that update the traditional idea of a Florida room, an outdoor garden in the sky, the building is anchored by the nine lower floors, which comprise the rooms and public spaces of the hotel.The hotel's main entrance, which can be entered from Channelside Drive, with its gently curving awning covered in santa ritas (or bougainvillea), leads into a dynamic, open-flow lobby with soaring 20-foot ceilings and bay windows that shed natural light on the elegant interiors anchored by a spectacular white marble sculptural staircase.Here, a mix of open-pore travertine, walnut wood and a jungle of living greenery combine in the Lobby Bar to create a warm, natural backdrop, perfect for certain attractive elements to stand out, in particular, a work of large-scale stainless steel art inspired by Anish Kapoor's lilac orb, a custom-designed travertine pool table and furniture grouped together to create an intimate space, with reading lights by Christian Liaigre and Jean-Michel Frank-style chairs in between. other elements, located on champagne-colored carpets.The Lobby Bar will offer sophisticated classic cocktails, with a Mediterranean twist, along with small plates to share.Adjacent to this space is a scalloped American black walnut bar, with cognac leather stools, which flows into Lilac, the signature modern Mediterranean restaurant, helmed by California-born, Michelin-starred chef John Fraser.Open Tuesday through Saturday, the dining room's walnut flooring and warm glow from hanging spheres create a sophisticated yet inviting space around an eight-seat chef Christian Liaigre counter in sandblasted walnut and a lively open kitchen.Taking cues from Fraser's Greek heritage, Lilac's cuisine expertly features local and seasonal ingredients showcasing unique flavors and techniques through an Eastern Mediterranean lens.Diners access a prix fixe menu, starting with hors d'oeuvres to share followed by a choice of three courses.Among the star dishes are the Cataplana grouper, grilled ribs and herb pasta with poached egg and chanterelle mushrooms in a sherry reduction.Forrest on Greek Trahana.“It is always an honor to collaborate with EDITION.We share a similar culture and we both like to offer modern luxury and high quality.Ian Schrager is a genius at setting the scene and setting the mood and mood of the place.We thank him and the hotel owners for continually investing in the best.With excellent hospitality services, architecture and design, we strive to make our guests feel as if they have arrived at a sanctuary that they will not be in a hurry to leave.We are delighted to be part of Ian's vision through our dining offerings, with something for everyone at any time of day," said Fraser.Schrager continued: “John Fraser has created signature restaurants for us at the EDITION in West Hollywood and the EDITION in Times Square, both with amazing success.Recognized as one of the best chefs in the world, his culinary style revolves around health and wellness.This is more than appropriate not only for the Florida climate, but also fits in with Water Street's wellness principles.This is a great opportunity to treat Tampa to a world-class, internationally recognized chef with a Michelin star.”Fraser also devised the concepts for the hotel's other food and beverage outlets, most notably the Market at EDITION, located on the opposite side of the lobby from the Lilac.This restaurant makes the most of its corner location, with a private garden oasis perfect for alfresco dining on Water Street flowing seamlessly into the premises.Here, the light and airy all-day dining space features a scalloped white oak and Calacatta marble pastry and coffee bar, which adjoins a casual and inviting dining space.At Market at EDITION, the menu has an Italian trattoria twist, with fresh pizzas coming out of the open hatch behind the zinc bar, along with light, healthy, casual classics whose star is the ingredients.Unfolding like a four-act play, the hotel consists of a series of spaces and experiences that are much more than the sum of their individual parts.The second floor, accessed via the sculptural staircase, features a variety of significant and distinctive spaces that function together or separately.Evoking the glamor of old Hollywood, the Punch Room is a cozy and velvety space, accented with rich jewel tones of emerald and sapphire.Beautiful walnut paneling on the walls creates a European gentleman's club feel that is enhanced by Pierre Chareau alabaster sconces, a flickering double-sided fireplace, bright blue George Smith furniture, Rojo Alicante marble tables and a cognac marble bar backed by a dimly lit, smoked antique mirror.Ideal for a quiet pre-dinner cocktail or conversation drink, the venue's signature cocktail menu focuses on the West Indies, highlighting vintage spirits, spices, teas and tropical fruits in drinks like The Black Pearl and The Tampa Punch, along with sophisticated bar snacks.The Arts Club combines a trio of spaces that make up a glamorous offering that has given Tampa's entertainment scene a touch of sophistication.Start your evening in the Lounge, with a cocktail and a few light bites against a seductive backdrop of ebonized wood, black damask velvet sofas, black leather banquettes and a photo booth set up just for fun, specially commissioned in black lacquer with a gold interior.From there, the Verde Antico marble bar noir, with its luminescent yellow velvet stools in the bar area, is the perfect prelude to a night of entertainment culminating in the Arts Club Cabaret.With an organic, billowing ceiling of 350 different-sized mirror balls and ruby-red velvet theatrical drapes, this Radio City Music Hall-inspired space will play host to a roster of performers to spectacular effect.In addition, on the second floor and on the upper mezzanine, the space for private events stands out, with capacity for 250 people and a series of meeting rooms that includes two studios and a boardroom, equipped with the latest technology, for example , electronically controlled blackout shades and light-filtering window treatments, retractable walls to accommodate a variety of events of all sizes, and a thoughtful interior design scheme of white oak and travertine accents, making for a light, modern, and airy environment.The design of the wellness facilities, also on the second floor, conveys the same air of freshness.The reception, with its curved white oak and marble desk and gold leaf wall behind it, is flanked by arches that lead to an all-white mixed relaxation area and six treatment rooms.The spa concept is inspired by wellness and sustainability, offering a menu of treatments ranging from Biologique Recherche Skinlab facials to the signature EDITION Signature Massage.For the first time in Tampa, and unlike the offerings the city has been used to, The Rooftop is the see-and-be-seen place that truly has it all.Located on the ninth floor, just below the residences, the area includes the Azure at EDITION (a restaurant overseen by chef John Fraser) and a large pool club with day and night cabanas, open only to hotel guests. hotel and residences that can be accessed through the restaurant or its own entrance.Here, stripes of travertine create a neutral backdrop for lush landscaping with Japanese blueberry trees and brilliant bursts of purple santa ritas blooming, perching above the five poolside cabanas, creating an outdoor garden silhouetted against the sky.With 81 lounge chairs, resident DJs and a bar, the atmosphere is relaxed and friendly, the perfect place to spend a sunny day overlooking the city of Tampa.Azure at EDITION is open to the general public, with a fresh Mediterranean-tinged menu featuring dishes like Santorini tomato fritters, in a sophisticated setting, framed by a grand white oak and pista marble bar and lined with intimate banquettes and private, upholstered in white leather and linen, separated by bleached oak slatted screens.Finally, arranged between the second floor and the ninth floor rooftop, are the 172 rooms and suites.Each room is an understated haven with marble baths and a curved American black walnut entryway that leads to a light white oak space, embellished with photography by Rodney Smith, the late New York-born fashion and portrait photographer, and custom furnishings. inspired by Jean-Michel Frank, accentuated by the sensual curves of a white lacquered Cherner chair.There are five Garden Terrace rooms on the third floor, the one-bedroom Penthouse, with media space, open-plan living and dining room, pantry and large walk-in closet and bathroom, is located in a bright corner of the eighth floor, while all the rooms face the city or have views of the Garrison Canal, packed with boats.The spotlight is on Tampa, and along with its legendary attention, the Tampa EDITION is setting a new benchmark for luxury in a city with an ambitious future."Tampa is a growing city," explained Schrager.“It has a good quality of life and a great food scene.It is a sunny city, but it is not just a place to go on vacation: it is a city full of life that seems to breathe and that is why it seems so special to me».The Tampa EDITION will open for the first time on September 20, with its global launch scheduled for October.The Tampa EDITION 500 Channelside Dr Tampa, Florida 33602Reservations at +1 813 221 4600 or toll-free at +1 866 576 2372 |reservations.tpa@editionhotels.com Hotel inquiries: +1 813 221 4600 |info.tpa@editionhotels.comEDITION Hotels is an unexpected and refreshing collection of characteristic hotels with singular personalities, redefining the codes of traditional luxury.With the best in dining and entertainment, services and amenities “all under one roof”, each EDITION property is completely unique, reflecting the best of the cultural and social environment of its location and time.Conceived in collaboration with Ian Schrager and Marriott International, EDITION combines the personal and intimate experience that made Ian Schrager famous, with the global reach, operational expertise and scale of Marriott.The authenticity and originality that Ian Schrager brings to this brand, coupled with the global reach of Marriott International, results in a truly unique product that stands apart from anything else on the market today.Each hotel, with its uniqueness, authenticity, originality and unique spirit, reflects the current spirit and "zeitgeist" of its location.Although all the hotels look completely different, the unifying aesthetic of the brand is in its approach and attitude towards modern lifestyle rather than its appearance.The EDITION is about attitude and how the guest feels more than how they look.Sophisticated public spaces, finishes, design and the most refined details are put at the service of the experience, they do not determine it.For a market that still has room to develop as that of affluent guests with high general culture and high demands for service and attention, EDITION's experience and lifestyle explores the unprecedented intersection and perfect balance between design and innovation, which create taste and a consistent and excellent service on an international scale.EDITION currently manages 14 hotels around the world: New York and Times Square New York, London, Miami Beach, West Hollywood, Barcelona, Bodrum, Shanghai, Sanya, China, Abu Dhabi, Dubai, Tokyo Toranomon, Reykjavik and Madrid.ABOUT IAN SCHRAGER COMPANYAfter leaving Morgans Hotel Group, a company founded and created by him, in 2005, Ian Schrager developed his namesake, the Ian Schrager Company.This company owns, develops, manages and brands hotels, residential and mixed-use projects.Since then, he has transformed New York's legendary Gramercy Park Hotel, created two innovative residential properties, 40 Bond and 50 Gramercy Park North, successfully launched his new brand, PUBLIC Hotels, and is currently working on several hotels in New York and in two luxury residential projects: 215 Chrystie and 160 Leroy, also in New York.Additionally, in collaboration with Marriott International, Schrager created EDITION Hotels, a luxury lifestyle brand with properties in London, Miami, New York, Los Angeles, Bodrum, Shanghai, Tokyo, Reykjavik and Barcelona, with others in development around the world. the world.Schrager's brand, PUBLIC, is a new genre of hotel that offers excellence in value, care and style, setting a new standard in the industry.He has taken the best of luxury, the best of boutique and lifestyle, and the best of select service to create a new kind of hotel where everything has been rethought, updating every original idea.The brand is defined by the unique experience it creates and not by a commercial classification or price.EDITION Hotels, Ian Schrager's partnership with Marriott International, marks the next chapter in the history of lifestyle hotels.This brand combines the personal, intimate, individualized and unique lodging experience that made Ian Schrager famous, with the global reach, operational expertise and scale of Marriott.This delicate balancing act encompasses not only great design and true innovation, but also modern, friendly personal service, and one-of-a-kind dining and entertainment offerings… all “under one roof.”“Together, Marriott and I have a new vision and plan to radically rethink and catapult the boutique, lifestyle hotel into the present, capturing the spirit of the times,” said Schrager.Ian Schrager's revolutionary concepts have changed the business and set new standards in the industry that continue to be followed around the world.ABOUT STRATEGIC PROPERTY PARTNERSStrategic Property Partners, LLC (“SPP”) is a full-service real estate developer, owner and operator specializing in world-class execution, innovation and the creation of superior experiential places.SPP's first project, Water Street Tampa, is being developed on an adjoining 21-acre piece of land the company owns in downtown Tampa along the waterfront.The Water Street Tampa phased development project began vertical construction in 2018 and is revitalizing the core of downtown Tampa into a mixed-use waterfront urban district comprised of more than 800,000 square feet of new commercial, residential, , hospitality, cultural, entertainment, educational and retail businesses, totaling more than $3.5 billion in private SPP investment.The company is owned by a partnership between Cascade Investment LLC and Jeff Vinik, who are also in charge of financing.For more information about Water Street Tampa, visit www.waterstreettampa.com.editionhotels.com https://www.editionhotels.com/tampa/ https://www.marriott.com/hotels/travel/tpaeb-the-tampa-edition/ Facebook: /EDITIONhotels Facebook: /TheTampaEDITION Instagram: @EDITIONhotels, Instagram:@EDITIONTampa, @lilactampaThe original source language text of this release is the official authorized version.Translations are provided as adaptation only and must be checked against the source language text, which is the only version of the text that will have legal effect.UNITED STATES AND INTERNATIONAL PURPLE TheTampaEDITION@purplepr.comTAMPA Basia Irzyk Public Relations basiairzyk@gmail.com